Fans Go Wild for New Taylor Swift-Inspired Chiefs Super Bowl Merch Parade

The Chiefs have made it clear that they know their new audience!

The Kansas City team just released a new baseball cap fit for a Swiftie to celebrate the team’s second consecutive Super Bowl win—which was the most-watched TV program in American history, thanks to the “unplanned phenomenon” of Taylor Swift’s relationship with Travis Kelce growing the team’s female audience by “leaps and bounds”—and fans say they “cooked” with the references to the “Karma” songstress.

The black hat features the Kansas City logo front and center, with an embroidered string of beads reading “Super Bowl LVIII Champions” in a friendship-bracelet style underneath and small emoticons for a pair of red lips, a pink heart, and Swift’s iconic heart hands scattered about.

“In My Champ’s Era,” the team named the iconic hat—another nod to the superstar who became a staple at their games last season and is currently in the middle of the international leg of her record-breaking Eras Tour.

The chiefs cooked with this hat pic.twitter.com/ulPVPSCYch

— zach fulk (@zachfulk3) May 16, 2024

Some were shocked that it was an officially licensed piece of merch, with one Swiftie joking, “Lmao [I’m] dying,” before adding, “I can’t believe this😭😭 I need one.”

“Do I need another chiefs hat,” another questioned. “No.” But they still “absolutely” ordered it because it’s “chiefs×tay.”

“I’ve never purchased something faster than I did when I got the email for the Chiefs Champs Era Swiftie hat,” another fan wrote. “I love that two of my favorite things have collided.”

The product description suggested the hat was a ploy for OG fans to “connect with Swifties,” but, unfortunately for them, the Swifties seemed to beat them to it, as it’s already out of stock.

the chiefs store workers after getting thousands of orders for the same hat within the past 10 minutes pic.twitter.com/WaDhLqX2IF

— marg (taylor’s version) (@BetttysCardigan) May 16, 2024

However, the hat is still listed on the Chiefs’ official merch store, where you can sign up to receive alerts if and when it comes back in stock.